CBC
Designer: Burton Kramer
Client: Canadian Broadcasting Corporation
Date: 1974
This is easily one of the most recognizable company logos in the country and has been used by the CBC since it was launched decades ago. The logo is affectionately known as the “exploding pizza” for obvious reasons and I have been able to dig up some a few examples of it in use (The motion graphic story board, a billboard from the launch and a couple of fleet applications). Innovative and fitting for its time (CBC was using colour broadcasts and was expanding from coast to coast), the logo was one of the first designed to be usable in motion and flat. it used such a beautiful metaphor, colours and image radiating from the source, like transmission waves reaching out to the country. Beautiful!
-Todd Falkowsky
